{
  "slug": "spotify",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 17,
      "score": 33.3
    },
    "Innovation": {
      "rank": 7,
      "score": 66.7
    },
    "Leadership": {
      "rank": 12,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 7,
      "score": 66.7
    },
    "Compensation": {
      "rank": 17,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 13,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 100
    },
    "Interview Experience": {
      "rank": 6,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 14,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 14,
      "score": 33.3
    }
  },
  "company": "Spotify",
  "country": "United States",
  "history": [
    {
      "rank": 16,
      "month": "2026-01",
      "visibilityScore": 10
    },
    {
      "rank": 6,
      "month": "2026-02",
      "visibilityScore": 34.1
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 75
    },
    {
      "rank": 7,
      "month": "2026-04",
      "visibilityScore": 29.2
    }
  ],
  "summary": "Spotify is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #7 out of 77 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Spotify alongside Disney, Netflix, and Warner Bros. Discovery when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Compensation. Visibility gaps exist in Career Opportunities, Company Culture and Job Security, where competitors tend to dominate the AI narrative.\n\nSpotify's Visibility Score has risen from 10 to 38.5 across its last 5 measurements (since January 2026), climbing 9 places in the Media & Entertainment rankings. Over that period it has moved ahead of Viacomcbs and Apple. It now trails Sony by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "spotify.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/spotify",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 69.2,
    "googleAi": 30.8,
    "perplexity": 15.4
  },
  "overallRank": 165,
  "industryRank": 7,
  "mentionCount": 15,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "disney",
      "company": "Disney",
      "visibilityScore": 89.7
    },
    {
      "rank": 2,
      "slug": "netflix",
      "company": "Netflix",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "warner-bros-discovery",
      "company": "Warner Bros. Discovery",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "nbcuniversal",
      "company": "NBCUniversal",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "sony",
      "company": "Sony",
      "visibilityScore": 41
    }
  ],
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 26,
      "visibilityScore": 7.7
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 45,
      "visibilityScore": 2.6
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 66,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 38.5,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}