{
  "slug": "spirit-airlines",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Spirit Airlines",
  "country": "United States",
  "history": [
    {
      "rank": 10,
      "month": "2026-01",
      "visibilityScore": 6.5
    },
    {
      "rank": 13,
      "month": "2026-02",
      "visibilityScore": 6.4
    },
    {
      "rank": 18,
      "month": "2026-04",
      "visibilityScore": 2.1
    }
  ],
  "summary": "Spirit Airlines is tracked across AI employer visibility rankings in the Airline sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #24 out of 27 Airline companies in the PerceptionX index.\n\nAI models most frequently position Spirit Airlines alongside Southwest Airlines, Delta Air Lines, and United Airlines when discussing Airline employers.\n\nThe company shows strongest employer visibility in Leadership. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nSpirit Airlines's Visibility Score has fallen from 6.5 to 2.6 across its last 4 measurements (since January 2026), slipping 14 places in the Airline rankings. Frontier and Hawaiian Airlines have moved ahead of it. It now trails Spirit Aerosystems by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "spirit.com",
  "industry": "Airline",
  "profileUrl": "https://employers.perceptionx.ai/company/spirit-airlines",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 1249,
  "industryRank": 24,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "southwest-airlines",
      "company": "Southwest Airlines",
      "visibilityScore": 94.9
    },
    {
      "rank": 2,
      "slug": "delta-air-lines",
      "company": "Delta Air Lines",
      "visibilityScore": 92.3
    },
    {
      "rank": 3,
      "slug": "united-airlines",
      "company": "United Airlines",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "alaska-airlines",
      "company": "Alaska Airlines",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "american-airlines",
      "company": "American Airlines",
      "visibilityScore": 64.1
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 27,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}