{
  "slug": "spectrum-brands",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 12,
      "score": 33.3
    },
    "Job Security": {
      "rank": 11,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 11,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Spectrum Brands",
  "country": "United States",
  "history": [
    {
      "rank": 21,
      "month": "2026-02",
      "visibilityScore": 4.3
    },
    {
      "rank": 15,
      "month": "2026-04",
      "visibilityScore": 8.3
    }
  ],
  "summary": "Spectrum Brands is tracked across AI employer visibility rankings in the Petcare sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #14 out of 37 Petcare companies in the PerceptionX index.\n\nAI models most frequently position Spectrum Brands alongside Chewy, Mars, and Petco when discussing Petcare employers.\n\nThe company shows strongest employer visibility in Company Culture, Inclusion and Interview Experience. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nSpectrum Brands's Visibility Score has risen from 4.3 to 10.3 across its last 3 measurements (since February 2026), climbing 7 places in the Petcare rankings. Over that period it has moved ahead of Vca and Blue Buffalo. Pedigree and Whiskas have moved ahead of it. It now trails Colgate-Palmolive by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "spectrumbrands.com",
  "industry": "Petcare",
  "profileUrl": "https://employers.perceptionx.ai/company/spectrum-brands",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 30.8,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 406,
  "industryRank": 14,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "chewy",
      "company": "Chewy",
      "visibilityScore": 71.8
    },
    {
      "rank": 2,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "petco",
      "company": "Petco",
      "visibilityScore": 59
    },
    {
      "rank": 4,
      "slug": "petsmart",
      "company": "Petsmart",
      "visibilityScore": 59
    },
    {
      "rank": 5,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 37,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}