{
  "slug": "southwest-airlines",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 100
    },
    "Innovation": {
      "rank": 2,
      "score": 100
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 3,
      "score": 100
    },
    "Compensation": {
      "rank": 5,
      "score": 66.7
    },
    "Job Security": {
      "rank": 3,
      "score": 100
    },
    "Company Culture": {
      "rank": 3,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 100
    },
    "Application & Communication": {
      "rank": 2,
      "score": 100
    }
  },
  "company": "Southwest Airlines",
  "country": "United States",
  "history": [
    {
      "rank": 3,
      "month": "2026-01",
      "visibilityScore": 87.1
    },
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 85.1
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 95.8
    }
  ],
  "summary": "Southwest Airlines is tracked across AI employer visibility rankings in the Airline sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 27 Airline companies in the PerceptionX index.\n\nAI models most frequently position Southwest Airlines alongside Delta Air Lines, United Airlines, and Alaska Airlines when discussing Airline employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nSouthwest Airlines's Visibility Score has risen from 87.1 to 94.9 across its last 5 measurements (since January 2026), climbing 2 places in the Airline rankings. Over that period it has moved ahead of Delta Air Lines and American Airlines. It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "southwestairlines.com",
  "industry": "Airline",
  "profileUrl": "https://employers.perceptionx.ai/company/southwest-airlines",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 84.6,
    "perplexity": 100
  },
  "overallRank": 7,
  "industryRank": 1,
  "mentionCount": 37,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "delta-air-lines",
      "company": "Delta Air Lines",
      "visibilityScore": 92.3
    },
    {
      "rank": 3,
      "slug": "united-airlines",
      "company": "United Airlines",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "alaska-airlines",
      "company": "Alaska Airlines",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "american-airlines",
      "company": "American Airlines",
      "visibilityScore": 64.1
    },
    {
      "rank": 6,
      "slug": "jetblue",
      "company": "JetBlue",
      "visibilityScore": 64.1
    }
  ],
  "otherIndustries": [
    {
      "industry": "Travel",
      "industryRank": 3,
      "visibilityScore": 64.1
    },
    {
      "industry": "Hospitality",
      "industryRank": 81,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 94.9,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 27,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}