{
  "slug": "smurfit-kappa",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 40,
      "score": 33.3
    },
    "Job Security": {
      "rank": 28,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 27,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Smurfit Kappa",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 82,
      "month": "2026-02",
      "visibilityScore": 2.2
    }
  ],
  "summary": "Smurfit Kappa is tracked across AI employer visibility rankings in the Manufacturing & Industrial sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #22 out of 122 Manufacturing & Industrial companies in the PerceptionX index.\n\nAI models most frequently position Smurfit Kappa alongside Rolls-Royce, BAE Systems, and Tata when discussing Manufacturing & Industrial employers.\n\nThe company shows strongest employer visibility in Career Opportunities, Compensation and Interview Experience. Visibility gaps exist in Application & Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nSmurfit Kappa's Visibility Score has risen from 2.2 to 10.3 across its last 2 measurements (since February 2026), climbing 60 places in the Manufacturing & Industrial rankings. Over that period it has moved ahead of BP and Dyson. It now trails Nissan by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "smurfitkappa.com",
  "industry": "Manufacturing & Industrial",
  "profileUrl": "https://employers.perceptionx.ai/company/smurfit-kappa",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 30.8
  },
  "overallRank": 333,
  "industryRank": 22,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rolls-royce",
      "company": "Rolls-Royce",
      "visibilityScore": 71.8
    },
    {
      "rank": 2,
      "slug": "bae-systems",
      "company": "BAE Systems",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "tata",
      "company": "Tata",
      "visibilityScore": 46.2
    },
    {
      "rank": 4,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "gsk",
      "company": "GSK",
      "visibilityScore": 20.5
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 122,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}