{
  "slug": "shein",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 11,
      "score": 33.3
    },
    "Innovation": {
      "rank": 14,
      "score": 33.3
    },
    "Leadership": {
      "rank": 15,
      "score": 33.3
    },
    "Compensation": {
      "rank": 37,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 12,
      "score": 33.3
    }
  },
  "company": "Shein",
  "country": "China",
  "history": [
    {
      "rank": 8,
      "month": "2026-02",
      "visibilityScore": 17.1
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 46.2
    },
    {
      "rank": 8,
      "month": "2026-04",
      "visibilityScore": 30
    }
  ],
  "summary": "Shein is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #15 out of 90 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Shein alongside Adidas, Nike, and H & M when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Compensation, Inclusion and Innovation. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nShein's Visibility Score has fallen from 17.1 to 12.8 across its last 4 measurements (since February 2026), slipping 7 places in the Apparel rankings. Over that period it has moved ahead of Shenzhou and Esquel. H & M and Uniqlo have moved ahead of it. It now trails Youngor by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "shein.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/shein",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 276,
  "industryRank": 15,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 53.8
    },
    {
      "rank": 2,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "h-and-m",
      "company": "H & M",
      "visibilityScore": 48.7
    },
    {
      "rank": 4,
      "slug": "uniqlo",
      "company": "Uniqlo",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "zara",
      "company": "Zara",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Cybersecurity",
      "industryRank": 65,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 90,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}