{
  "slug": "selfridges",
  "month": "2026-07",
  "themes": {
    "Innovation": {
      "rank": 4,
      "score": 50
    },
    "Social Impact": {
      "rank": 7,
      "score": 50
    },
    "Candidate Communication": {
      "rank": 3,
      "score": 50
    }
  },
  "company": "Selfridges",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 15,
      "month": "2026-02",
      "visibilityScore": 12.8
    },
    {
      "rank": 40,
      "month": "2026-04",
      "visibilityScore": 3.1
    }
  ],
  "summary": "Selfridges is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #17 out of 60 Retail companies in the PerceptionX index.\n\nAI models most frequently position Selfridges alongside Tesco, Ikea, and Marks & Spencer when discussing Retail employers.\n\nThe company shows strongest employer visibility in Candidate Communication, Innovation and Social Impact. Visibility gaps exist in Application Process, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "selfridges.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/selfridges",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 12.5,
    "perplexity": 6.3
  },
  "overallRank": 262,
  "industryRank": 17,
  "mentionCount": 3,
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 37,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 9.4,
  "totalCompaniesInCountry": 780,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}