{
  "slug": "santander",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 66.7
    },
    "Innovation": {
      "rank": 2,
      "score": 100
    },
    "Leadership": {
      "rank": 5,
      "score": 66.7
    },
    "Social Impact": {
      "rank": 5,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 13,
      "score": 33.3
    },
    "Security & Perks": {
      "rank": 5,
      "score": 66.7
    },
    "Mission & Purpose": {
      "rank": 11,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 6,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 9,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 6,
      "score": 33.3
    },
    "Rewards & Recognition": {
      "rank": 4,
      "score": 66.7
    },
    "Candidate Communication": {
      "rank": 5,
      "score": 66.7
    }
  },
  "company": "Santander",
  "country": "Brazil",
  "history": [
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 43.2
    },
    {
      "rank": 4,
      "month": "2026-03",
      "visibilityScore": 75
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 60.4
    }
  ],
  "summary": "Santander is tracked across AI employer visibility rankings in the Financial Services sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 40 Financial Services companies in the PerceptionX index.\n\nAI models most frequently position Santander alongside Nubank, Itaú, and Bradesco when discussing Financial Services employers.\n\nThe company shows strongest employer visibility in Candidate Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Application Process and Onboarding Experience, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "santander.com",
  "industry": "Financial Services",
  "profileUrl": "https://employers.perceptionx.ai/company/santander",
  "lastUpdated": "2026-07-29",
  "modelScores": {
    "chatgpt": 68.8,
    "googleAi": 50,
    "perplexity": 31.3
  },
  "overallRank": 52,
  "industryRank": 4,
  "mentionCount": 24,
  "otherIndustries": [
    {
      "industry": "Finance",
      "industryRank": 5,
      "visibilityScore": 43.8
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 19,
      "visibilityScore": 4.2
    },
    {
      "industry": "Fintech",
      "industryRank": 17,
      "visibilityScore": 4.2
    },
    {
      "industry": "Insurance",
      "industryRank": 40,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 50,
  "totalCompaniesInCountry": 669,
  "totalCompaniesInIndustry": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}