{
  "slug": "rspca",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Rspca",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 4.4
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 4.2
    }
  ],
  "summary": "Rspca is tracked across AI employer visibility rankings in the Petcare sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #11 out of 27 Petcare companies in the PerceptionX index.\n\nAI models most frequently position Rspca alongside Pets at Home, Mars, and Nestlé when discussing Petcare employers.\n\nThe company shows strongest employer visibility in Candidate Feedback and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nRspca's Visibility Score has risen from 4.4 to 5.1 across its last 3 measurements (since February 2026), climbing 1 place in the Petcare rankings. Over that period it has moved ahead of Anicura and Blue Cross. Whiskas and Hill's Pet Nutrition have moved ahead of it. It now trails Hill's Pet Nutrition by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "rspca.com",
  "industry": "Petcare",
  "profileUrl": "https://employers.perceptionx.ai/company/rspca",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 15.4,
    "perplexity": 0
  },
  "overallRank": 563,
  "industryRank": 11,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "pets-at-home",
      "company": "Pets at Home",
      "visibilityScore": 71.8
    },
    {
      "rank": 2,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 41
    },
    {
      "rank": 4,
      "slug": "ivc-evidensia",
      "company": "Ivc Evidensia",
      "visibilityScore": 20.5
    },
    {
      "rank": 5,
      "slug": "royal-canin",
      "company": "Royal Canin",
      "visibilityScore": 17.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 27,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}