{
  "slug": "rsa-insurance",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 66.7
    },
    "Innovation": {
      "rank": 4,
      "score": 66.7
    },
    "Leadership": {
      "rank": 6,
      "score": 66.7
    },
    "Compensation": {
      "rank": 18,
      "score": 33.3
    },
    "Job Security": {
      "rank": 21,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 15,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 15,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 4,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 22,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 19,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 66.7
    }
  },
  "company": "Rsa Insurance",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 18,
      "month": "2026-01",
      "visibilityScore": 8.3
    },
    {
      "rank": 25,
      "month": "2026-02",
      "visibilityScore": 7
    },
    {
      "rank": 19,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Rsa Insurance is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 78 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Rsa Insurance alongside Aviva, Direct Line, and Zurich when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Company Culture. Visibility gaps exist in Application & Communication and Onboarding, where competitors tend to dominate the AI narrative.\n\nRsa Insurance's Visibility Score has risen from 8.3 to 41 across its last 4 measurements (since January 2026), climbing 12 places in the Insurance rankings. Over that period it has moved ahead of Allianz and Lv=. It now trails Legal & General by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "rsainsurance.com",
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/rsa-insurance",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 46.2,
    "perplexity": 0
  },
  "overallRank": 101,
  "industryRank": 6,
  "mentionCount": 16,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "direct-line",
      "company": "Direct Line",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Financial Services",
      "industryRank": 95,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 41,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}