{
  "slug": "royal-mail",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 16,
      "score": 33.3
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 20,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 17,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 13,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 10,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 4,
      "score": 66.7
    }
  },
  "company": "Royal Mail",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 45.7
    },
    {
      "rank": 9,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 4,
      "month": "2026-04",
      "visibilityScore": 47.9
    }
  ],
  "summary": "Royal Mail is tracked across AI employer visibility rankings in the Logistics sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 65 Logistics companies in the PerceptionX index.\n\nAI models most frequently position Royal Mail alongside DHL, XPO, and Wincanton when discussing Logistics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Leadership, where competitors tend to dominate the AI narrative.\n\nRoyal Mail's Visibility Score has fallen from 45.7 to 35.9 across its last 4 measurements (since February 2026), slipping 1 place in the Logistics rankings. Over that period it has moved ahead of Gxo Logistics. XPO and Kuehne + Nagel have moved ahead of it. It now trails Kuehne + Nagel by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "royalmail.com",
  "industry": "Logistics",
  "profileUrl": "https://employers.perceptionx.ai/company/royal-mail",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 69.2,
    "googleAi": 38.5,
    "perplexity": 0
  },
  "overallRank": 117,
  "industryRank": 6,
  "mentionCount": 14,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "dhl",
      "company": "DHL",
      "visibilityScore": 89.7
    },
    {
      "rank": 2,
      "slug": "xpo",
      "company": "XPO",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "wincanton",
      "company": "Wincanton",
      "visibilityScore": 46.2
    },
    {
      "rank": 4,
      "slug": "dpdgroup",
      "company": "DPDgroup",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "kuehne-nagel",
      "company": "Kuehne + Nagel",
      "visibilityScore": 41
    }
  ],
  "otherIndustries": [
    {
      "industry": "Petcare",
      "industryRank": 26,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 35.9,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 65,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}