{
  "slug": "rexona",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 26,
      "score": 33.3
    }
  },
  "company": "Rexona",
  "country": "Brazil",
  "history": [
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 10.9
    },
    {
      "rank": 22,
      "month": "2026-04",
      "visibilityScore": 3.7
    }
  ],
  "summary": "Rexona is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #47 out of 50 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Rexona alongside L'Oréal, Natura, and Natura & Co when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nRexona's Visibility Score has fallen from 10.9 to 2.6 across its last 3 measurements (since February 2026), slipping 35 places in the Beauty rankings. The Body Shop and Boticário have moved ahead of it. It now trails Procter & Gamble Brazil by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "rexona.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/rexona",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 7.7,
    "perplexity": 0
  },
  "overallRank": 1036,
  "industryRank": 47,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "natura",
      "company": "Natura",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "natura-and-co",
      "company": "Natura & Co",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "grupo-boticario",
      "company": "Grupo Boticário",
      "visibilityScore": 56.4
    },
    {
      "rank": 5,
      "slug": "avon",
      "company": "Avon",
      "visibilityScore": 53.8
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 50,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}