{
  "slug": "red-bull",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 13,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 12,
      "score": 33.3
    }
  },
  "company": "Red Bull",
  "country": "Germany",
  "history": [
    {
      "rank": 21,
      "month": "2026-02",
      "visibilityScore": 6.5
    }
  ],
  "summary": "Red Bull is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #36 out of 84 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Red Bull alongside Henkel, Beiersdorf, and Unilever when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Interview Experience and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nRed Bull's Visibility Score has fallen from 6.5 to 5.1 across its last 2 measurements (since February 2026), slipping 15 places in the FMCG rankings. Over that period it has moved ahead of Dr. August Oetker and Werner & Mertz. Reckitt and Mondelez have moved ahead of it. It now trails Tchibo by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "redbull.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/red-bull",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 524,
  "industryRank": 36,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "henkel",
      "company": "Henkel",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "beiersdorf",
      "company": "Beiersdorf",
      "visibilityScore": 76.9
    },
    {
      "rank": 3,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 53.8
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 46.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 84,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}