{
  "slug": "puma",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 3,
      "score": 66.7
    },
    "Compensation": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 3,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 2,
      "score": 100
    },
    "Interview Experience": {
      "rank": 3,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 5,
      "score": 66.7
    }
  },
  "company": "Puma",
  "country": "Germany",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 73.9
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 73.9
    }
  ],
  "summary": "Puma is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 40 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Puma alongside Adidas, Zalando, and Hugo Boss when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.\n\nPuma's Visibility Score has fallen from 73.9 to 69.2 across its last 4 measurements (since February 2026). It now trails Adidas by 15.4 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "puma.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/puma",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 61.5,
    "perplexity": 53.8
  },
  "overallRank": 40,
  "industryRank": 2,
  "mentionCount": 27,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 84.6
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "hugo-boss",
      "company": "Hugo Boss",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "about-you",
      "company": "About You",
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "h-and-m",
      "company": "H & M",
      "visibilityScore": 25.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 23,
      "visibilityScore": 7.7
    },
    {
      "industry": "Retail",
      "industryRank": 26,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 69.2,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}