{
  "slug": "primark",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 3,
      "score": 100
    },
    "Leadership": {
      "rank": 11,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 9,
      "score": 33.3
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Company Culture": {
      "rank": 7,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 11,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 11,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 7,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 9,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Primark",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 19.1
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 6,
      "month": "2026-04",
      "visibilityScore": 12.8
    }
  ],
  "summary": "Primark is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 58 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Primark alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Career Opportunities and Company Culture. Visibility gaps exist in Candidate Feedback, Compensation and Innovation, where competitors tend to dominate the AI narrative.\n\nPrimark's Visibility Score has risen from 19.1 to 38.5 across its last 4 measurements (since February 2026), climbing 1 place in the Apparel rankings. Over that period it has moved ahead of Coats. It now trails Burberry by 25.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "primark.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/primark",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 46.2,
    "googleAi": 15.4,
    "perplexity": 53.8
  },
  "overallRank": 110,
  "industryRank": 4,
  "mentionCount": 15,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "burberry",
      "company": "Burberry",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "visibilityScore": 23.1
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 31,
      "visibilityScore": 5.1
    },
    {
      "industry": "FMCG",
      "industryRank": 70,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 38.5,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}