{
  "slug": "premier-inn",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 7,
      "score": 33.3
    },
    "Leadership": {
      "rank": 17,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 4,
      "score": 66.7
    },
    "Job Security": {
      "rank": 12,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 10,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 5,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 11,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 10,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 12,
      "score": 33.3
    }
  },
  "company": "Premier Inn",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 7,
      "month": "2026-02",
      "visibilityScore": 16.7
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 35.4
    }
  ],
  "summary": "Premier Inn is tracked across AI employer visibility rankings in the Hospitality sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 80 Hospitality companies in the PerceptionX index.\n\nAI models most frequently position Premier Inn alongside Accor, Whitbread, and Marriott when discussing Hospitality employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation and Inclusion, where competitors tend to dominate the AI narrative.\n\nPremier Inn's Visibility Score has risen from 16.7 to 35.9 across its last 3 measurements (since February 2026), climbing 1 place in the Hospitality rankings. Over that period it has moved ahead of Compass and Sodexo. IHG Hotels & Resorts has moved ahead of it. It now trails Hilton by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "premierinn.com",
  "industry": "Hospitality",
  "profileUrl": "https://employers.perceptionx.ai/company/premier-inn",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 23.1,
    "perplexity": 7.7
  },
  "overallRank": 116,
  "industryRank": 6,
  "mentionCount": 14,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "accor",
      "company": "Accor",
      "visibilityScore": 56.4
    },
    {
      "rank": 2,
      "slug": "whitbread",
      "company": "Whitbread",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "marriott",
      "company": "Marriott",
      "visibilityScore": 48.7
    },
    {
      "rank": 4,
      "slug": "ihg-hotels-and-resorts",
      "company": "IHG Hotels & Resorts",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "hilton",
      "company": "Hilton",
      "visibilityScore": 41
    }
  ],
  "otherIndustries": [
    {
      "industry": "Travel",
      "industryRank": 46,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 35.9,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 80,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}