{
  "slug": "pets-at-home",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 3,
      "score": 33.3
    },
    "Leadership": {
      "rank": 2,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 1,
      "score": 66.7
    },
    "Compensation": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Pets at Home",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 73.3
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 77.1
    }
  ],
  "summary": "Pets at Home is tracked across AI employer visibility rankings in the Petcare sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 27 Petcare companies in the PerceptionX index.\n\nAI models most frequently position Pets at Home alongside Mars, Nestlé, and Ivc Evidensia when discussing Petcare employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nPets at Home's Visibility Score has fallen from 73.3 to 71.8 across its last 4 measurements (since February 2026), climbing 1 place in the Petcare rankings. Over that period it has moved ahead of Mars. It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "petsathome.com",
  "industry": "Petcare",
  "profileUrl": "https://employers.perceptionx.ai/company/pets-at-home",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 53.8,
    "perplexity": 84.6
  },
  "overallRank": 38,
  "industryRank": 1,
  "mentionCount": 28,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 41
    },
    {
      "rank": 4,
      "slug": "ivc-evidensia",
      "company": "Ivc Evidensia",
      "visibilityScore": 20.5
    },
    {
      "rank": 5,
      "slug": "royal-canin",
      "company": "Royal Canin",
      "visibilityScore": 17.9
    },
    {
      "rank": 6,
      "slug": "cvs",
      "company": "CVS",
      "visibilityScore": 15.4
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 52,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 71.8,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 27,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}