{
  "slug": "pentland-brands",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 13,
      "score": 33.3
    }
  },
  "company": "Pentland Brands",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 7,
      "month": "2026-02",
      "visibilityScore": 8.5
    },
    {
      "rank": 34,
      "month": "2026-04",
      "visibilityScore": 2.1
    }
  ],
  "summary": "Pentland Brands is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #44 out of 58 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Pentland Brands alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nPentland Brands's Visibility Score has fallen from 8.5 to 2.6 across its last 3 measurements (since February 2026), slipping 37 places in the Apparel rankings. Ted Baker and John Lewis Partnership have moved ahead of it. It now trails Zara by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "pentlandbrands.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/pentland-brands",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 1118,
  "industryRank": 44,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "burberry",
      "company": "Burberry",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "primark",
      "company": "Primark",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}