{
  "slug": "otto",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 12,
      "score": 33.3
    },
    "Leadership": {
      "rank": 11,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 15,
      "score": 33.3
    },
    "Job Security": {
      "rank": 10,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 16,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 12,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 9,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 4,
      "score": 66.7
    }
  },
  "company": "Otto",
  "country": "Germany",
  "history": [
    {
      "rank": 8,
      "month": "2026-02",
      "visibilityScore": 37.9
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 21.1
    },
    {
      "rank": 4,
      "month": "2026-04",
      "visibilityScore": 56.3
    }
  ],
  "summary": "Otto is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 67 Retail companies in the PerceptionX index.\n\nAI models most frequently position Otto alongside Rewe, Lidl, and Zalando when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation, where competitors tend to dominate the AI narrative.\n\nOtto's Visibility Score has risen from 37.9 to 46.2 across its last 4 measurements (since February 2026), climbing 2 places in the Retail rankings. Over that period it has moved ahead of ALDI and IKEA. It now trails Edeka by 7.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "otto.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/otto",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 69.2,
    "googleAi": 38.5,
    "perplexity": 30.8
  },
  "overallRank": 79,
  "industryRank": 6,
  "mentionCount": 18,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rewe",
      "company": "Rewe",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "lidl",
      "company": "Lidl",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "visibilityScore": 56.4
    },
    {
      "rank": 4,
      "slug": "edeka",
      "company": "Edeka",
      "visibilityScore": 53.8
    },
    {
      "rank": 5,
      "slug": "dm-drogerie-markt",
      "company": "Dm-drogerie Markt",
      "visibilityScore": 46.2
    }
  ],
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 9,
      "visibilityScore": 12.8
    },
    {
      "industry": "FMCG",
      "industryRank": 33,
      "visibilityScore": 5.1
    },
    {
      "industry": "Travel",
      "industryRank": 48,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 46.2,
  "totalCompaniesInCountry": 1326,
  "totalCompaniesInIndustry": 67,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}