{
  "slug": "o-boticario",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 8,
      "score": 33.3
    },
    "Innovation": {
      "rank": 3,
      "score": 66.7
    },
    "Leadership": {
      "rank": 8,
      "score": 33.3
    },
    "Social Impact": {
      "rank": 5,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 10,
      "score": 33.3
    },
    "Security & Perks": {
      "rank": 5,
      "score": 66.7
    },
    "Mission & Purpose": {
      "rank": 7,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 66.7
    },
    "Application Process": {
      "rank": 8,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 9,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 9,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 8,
      "score": 33.3
    },
    "Rewards & Recognition": {
      "rank": 8,
      "score": 33.3
    },
    "Candidate Communication": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "O Boticário",
  "country": "Brazil",
  "history": [
    {
      "rank": 7,
      "month": "2026-02",
      "visibilityScore": 26.1
    },
    {
      "rank": 7,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 7,
      "month": "2026-04",
      "visibilityScore": 25.9
    }
  ],
  "summary": "O Boticário is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #5 out of 32 Beauty companies in the PerceptionX index.\n\nAI models most frequently position O Boticário alongside L'Oréal, Grupo Boticário, and Natura & Co when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback. Visibility gaps exist in Onboarding Experience, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "oboticrio.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/o-boticario",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 68.8,
    "googleAi": 6.3,
    "perplexity": 37.5
  },
  "overallRank": 78,
  "industryRank": 5,
  "mentionCount": 18,
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 16,
      "visibilityScore": 14.6
    },
    {
      "industry": "Retail",
      "industryRank": 34,
      "visibilityScore": 3.1
    },
    {
      "industry": "Gaming",
      "industryRank": 17,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 37.5,
  "totalCompaniesInCountry": 669,
  "totalCompaniesInIndustry": 32,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}