{
  "slug": "novo-nordisk",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 19,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 6,
      "score": 66.7
    },
    "Job Security": {
      "rank": 11,
      "score": 33.3
    }
  },
  "company": "Novo Nordisk",
  "country": "United States",
  "history": [
    {
      "rank": 15,
      "month": "2026-01",
      "visibilityScore": 14.3
    },
    {
      "rank": 15,
      "month": "2026-02",
      "visibilityScore": 17
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 9,
      "month": "2026-04",
      "visibilityScore": 25.8
    }
  ],
  "summary": "Novo Nordisk is tracked across AI employer visibility rankings in the Pharmaceutical sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #16 out of 40 Pharmaceutical companies in the PerceptionX index.\n\nAI models most frequently position Novo Nordisk alongside Merck, Pfizer, and Johnson & Johnson when discussing Pharmaceutical employers.\n\nThe company shows strongest employer visibility in Innovation, Job Security and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nNovo Nordisk's Visibility Score has fallen from 14.3 to 10.3 across its last 5 measurements (since January 2026), slipping 1 place in the Pharmaceutical rankings. Over that period it has moved ahead of AstraZeneca. Moderna and Regeneron have moved ahead of it. It now trails GSK by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "novonordisk.com",
  "industry": "Pharmaceutical",
  "profileUrl": "https://employers.perceptionx.ai/company/novo-nordisk",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 398,
  "industryRank": 16,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "merck",
      "company": "Merck",
      "visibilityScore": 94.9
    },
    {
      "rank": 2,
      "slug": "pfizer",
      "company": "Pfizer",
      "visibilityScore": 92.3
    },
    {
      "rank": 3,
      "slug": "johnson-and-johnson",
      "company": "Johnson & Johnson",
      "visibilityScore": 89.7
    },
    {
      "rank": 4,
      "slug": "abbvie",
      "company": "Abbvie",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "eli-lilly",
      "company": "Eli Lilly",
      "visibilityScore": 61.5
    }
  ],
  "otherIndustries": [
    {
      "industry": "Healthcare",
      "industryRank": 63,
      "visibilityScore": 5.1
    },
    {
      "industry": "Biotechnology",
      "industryRank": 37,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}