{
  "slug": "nike",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 66.7
    },
    "Innovation": {
      "rank": 2,
      "score": 66.7
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 3,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 100
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 8,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 2,
      "score": 66.7
    }
  },
  "company": "Nike",
  "country": "United States",
  "history": [
    {
      "rank": 2,
      "month": "2026-01",
      "visibilityScore": 71.1
    },
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 69.6
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 60.4
    }
  ],
  "summary": "Nike is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Nike alongside Lululemon, Patagonia, and Under Armour when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nNike's Visibility Score has fallen from 71.1 to 69.2 across its last 5 measurements (since January 2026), climbing 1 place in the Apparel rankings. Over that period it has moved ahead of Patagonia. It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "nike.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/nike",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 76.9,
    "perplexity": 30.8
  },
  "overallRank": 65,
  "industryRank": 1,
  "mentionCount": 27,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 13,
      "visibilityScore": 17.9
    },
    {
      "industry": "FMCG",
      "industryRank": 49,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 69.2,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}