{
  "slug": "nfu-mutual",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 23,
      "score": 33.3
    }
  },
  "company": "Nfu Mutual",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 16,
      "month": "2026-01",
      "visibilityScore": 8.3
    },
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 16.3
    },
    {
      "rank": 9,
      "month": "2026-03",
      "visibilityScore": 40
    },
    {
      "rank": 6,
      "month": "2026-04",
      "visibilityScore": 25
    }
  ],
  "summary": "Nfu Mutual is tracked across AI employer visibility rankings in the Finance sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #92 out of 111 Finance companies in the PerceptionX index.\n\nAI models most frequently position Nfu Mutual alongside Barclays, HSBC, and Lloyds when discussing Finance employers.\n\nThe company shows strongest employer visibility in Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nNfu Mutual's Visibility Score has risen from 2.2 to 2.6 across its last 2 measurements (since February 2026), slipping 21 places in the Finance rankings. Over that period it has moved ahead of Vanguard. UBS has moved ahead of it. It now trails Triodos Bank by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "nfumutual.com",
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/nfu-mutual",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 1086,
  "industryRank": 66,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "direct-line",
      "company": "Direct Line",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Finance",
      "industryRank": 92,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}