{
  "slug": "natwest",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 8,
      "score": 66.7
    },
    "Innovation": {
      "rank": 6,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 6,
      "score": 66.7
    },
    "Compensation": {
      "rank": 28,
      "score": 33.3
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 15,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 20,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 21,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 20,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 19,
      "score": 33.3
    }
  },
  "company": "Natwest",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 42.2
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 100
    }
  ],
  "summary": "Natwest is tracked across AI employer visibility rankings in the Financial Services sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 105 Financial Services companies in the PerceptionX index.\n\nAI models most frequently position Natwest alongside Barclays, Lloyds, and HSBC when discussing Financial Services employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nNatwest's Visibility Score has risen from 42.2 to 53.8 across its last 3 measurements (since February 2026), climbing 1 place in the Financial Services rankings. Over that period it has moved ahead of Aviva. It now trails HSBC by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "natwest.com",
  "industry": "Financial Services",
  "profileUrl": "https://employers.perceptionx.ai/company/natwest",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 38.5,
    "perplexity": 30.8
  },
  "overallRank": 67,
  "industryRank": 4,
  "mentionCount": 21,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "barclays",
      "company": "Barclays",
      "visibilityScore": 66.7
    },
    {
      "rank": 2,
      "slug": "lloyds",
      "company": "Lloyds",
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "hsbc",
      "company": "HSBC",
      "visibilityScore": 56.4
    },
    {
      "rank": 5,
      "slug": "schroders",
      "company": "Schroders",
      "visibilityScore": 46.2
    },
    {
      "rank": 6,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Finance",
      "industryRank": 6,
      "visibilityScore": 43.6
    },
    {
      "industry": "Fintech",
      "industryRank": 20,
      "visibilityScore": 6.7
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 27,
      "visibilityScore": 5.4
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 40,
      "visibilityScore": 2.6
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 64,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 65,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 53.8,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 105,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}