{
  "slug": "morrisons",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 16,
      "score": 33.3
    },
    "Job Security": {
      "rank": 16,
      "score": 33.3
    }
  },
  "company": "Morrisons",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 17,
      "month": "2026-02",
      "visibilityScore": 10.6
    },
    {
      "rank": 36,
      "month": "2026-04",
      "visibilityScore": 3.1
    }
  ],
  "summary": "Morrisons is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #29 out of 63 Retail companies in the PerceptionX index.\n\nAI models most frequently position Morrisons alongside Marks & Spencer, Sainsbury's, and John Lewis Partnership when discussing Retail employers.\n\nThe company shows strongest employer visibility in Job Security and Leadership. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nMorrisons's Visibility Score has fallen from 10.6 to 5.1 across its last 3 measurements (since February 2026), slipping 12 places in the Retail rankings. Over that period it has moved ahead of Primark. Ocado and Argos have moved ahead of it. It now trails The Body Shop by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "morrisons.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/morrisons",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 541,
  "industryRank": 29,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "sainsburys",
      "company": "Sainsbury's",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "tesco",
      "company": "Tesco",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Petcare",
      "industryRank": 24,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}