{
  "slug": "mengniu-dairy",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 15,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 13,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 14,
      "score": 33.3
    }
  },
  "company": "Mengniu Dairy",
  "country": "China",
  "history": [
    {
      "rank": 16,
      "month": "2026-02",
      "visibilityScore": 12.2
    },
    {
      "rank": 7,
      "month": "2026-03",
      "visibilityScore": 50
    }
  ],
  "summary": "Mengniu Dairy is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #19 out of 67 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Mengniu Dairy alongside Unilever, Nestlé, and Procter & Gamble when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Innovation and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nMengniu Dairy's Visibility Score has fallen from 12.2 to 7.7 across its last 3 measurements (since February 2026), slipping 3 places in the FMCG rankings. Over that period it has moved ahead of Nongfu Spring and Yum! Brands. P & G and Henkel have moved ahead of it. It now trails Mars by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "mengniudairy.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/mengniu-dairy",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 23.1,
    "perplexity": 0
  },
  "overallRank": 393,
  "industryRank": 19,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 92.3
    },
    {
      "rank": 2,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 89.7
    },
    {
      "rank": 3,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 76.9
    },
    {
      "rank": 4,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 71.8
    },
    {
      "rank": 5,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 64.1
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 7.7,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 67,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}