{
  "slug": "max-factor",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 12,
      "score": 33.3
    },
    "Job Security": {
      "rank": 15,
      "score": 33.3
    }
  },
  "company": "Max Factor",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 35,
      "month": "2026-02",
      "visibilityScore": 2.2
    }
  ],
  "summary": "Max Factor is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #31 out of 69 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Max Factor alongside L'Oréal, Boots, and Estée Lauder when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Job Security and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nMax Factor's Visibility Score has risen from 2.2 to 5.1 across its last 2 measurements (since February 2026), climbing 4 places in the Beauty rankings. Over that period it has moved ahead of Edgewell and Iff. Maybelline has moved ahead of it. It now trails Thg by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "maxfactor.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/max-factor",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 528,
  "industryRank": 31,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "boots",
      "company": "Boots",
      "visibilityScore": 61.5
    },
    {
      "rank": 3,
      "slug": "estee-lauder",
      "company": "Estée Lauder",
      "visibilityScore": 38.5
    },
    {
      "rank": 4,
      "slug": "the-body-shop",
      "company": "The Body Shop",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 69,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}