{
  "slug": "klarna",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 5,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Klarna",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 7,
      "month": "2026-02",
      "visibilityScore": 6.8
    }
  ],
  "summary": "Klarna is tracked across AI employer visibility rankings in the Fintech sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #9 out of 28 Fintech companies in the PerceptionX index.\n\nAI models most frequently position Klarna alongside Wise, Starling Bank, and Revolut when discussing Fintech employers.\n\nThe company shows strongest employer visibility in Company Culture and Compensation. Visibility gaps exist in Job Security, Leadership and Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.\n\nKlarna's Visibility Score has risen from 6.8 to 13.3 across its last 2 measurements (since February 2026), slipping 2 places in the Fintech rankings. Over that period it has moved ahead of Stripe. It now trails Sumup by 6.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "klarna.com",
  "industry": "Fintech",
  "profileUrl": "https://employers.perceptionx.ai/company/klarna",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 20,
    "googleAi": 20,
    "perplexity": 0
  },
  "overallRank": 245,
  "industryRank": 9,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "wise",
      "company": "Wise",
      "visibilityScore": 86.7
    },
    {
      "rank": 2,
      "slug": "starling-bank",
      "company": "Starling Bank",
      "visibilityScore": 80
    },
    {
      "rank": 3,
      "slug": "revolut",
      "company": "Revolut",
      "visibilityScore": 73.3
    },
    {
      "rank": 4,
      "slug": "transferwise",
      "company": "Transferwise",
      "visibilityScore": 46.7
    },
    {
      "rank": 5,
      "slug": "barclays",
      "company": "Barclays",
      "visibilityScore": 20
    }
  ],
  "otherIndustries": [
    {
      "industry": "Artificial Intelligence",
      "industryRank": 35,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 13.3,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 28,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}