{
  "slug": "kimberley-clark",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Interview Experience": {
      "rank": 11,
      "score": 33.3
    }
  },
  "company": "Kimberley-clark",
  "country": "China",
  "history": [
    {
      "rank": 46,
      "month": "2026-02",
      "visibilityScore": 2.4
    },
    {
      "rank": 24,
      "month": "2026-03",
      "visibilityScore": 16.7
    }
  ],
  "summary": "Kimberley-Clark is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #48 out of 67 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Kimberley-Clark alongside Unilever, Nestlé, and Procter & Gamble when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Interview Experience. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nKimberley-Clark's Visibility Score has risen from 2.4 to 2.6 across its last 3 measurements (since February 2026), slipping 2 places in the FMCG rankings. Over that period it has moved ahead of Kimberly-Clark and Kweichow Moutai. Kraft Heinz and Uni-president have moved ahead of it. It now trails Wahaha by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "kimberleyclark.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/kimberley-clark",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 970,
  "industryRank": 48,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 92.3
    },
    {
      "rank": 2,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 89.7
    },
    {
      "rank": 3,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 76.9
    },
    {
      "rank": 4,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 71.8
    },
    {
      "rank": 5,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 64.1
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1397,
  "totalCompaniesInIndustry": 67,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}