{
  "slug": "kaufland",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 10,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 11,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 7,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Kaufland",
  "country": "Germany",
  "history": [
    {
      "rank": 16,
      "month": "2026-02",
      "visibilityScore": 10.3
    },
    {
      "rank": 13,
      "month": "2026-03",
      "visibilityScore": 10.5
    },
    {
      "rank": 11,
      "month": "2026-04",
      "visibilityScore": 18.8
    }
  ],
  "summary": "Kaufland is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #8 out of 67 Retail companies in the PerceptionX index.\n\nAI models most frequently position Kaufland alongside Rewe, Lidl, and Zalando when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture, Compensation and Inclusion, where competitors tend to dominate the AI narrative.\n\nKaufland's Visibility Score has risen from 10.3 to 28.2 across its last 4 measurements (since February 2026), climbing 8 places in the Retail rankings. Over that period it has moved ahead of IKEA and About You. It now trails ALDI by 10.3 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "kaufland.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/kaufland",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 38.5,
    "googleAi": 15.4,
    "perplexity": 30.8
  },
  "overallRank": 121,
  "industryRank": 8,
  "mentionCount": 11,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "rewe",
      "company": "Rewe",
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "lidl",
      "company": "Lidl",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "visibilityScore": 56.4
    },
    {
      "rank": 4,
      "slug": "edeka",
      "company": "Edeka",
      "visibilityScore": 53.8
    },
    {
      "rank": 5,
      "slug": "dm-drogerie-markt",
      "company": "Dm-drogerie Markt",
      "visibilityScore": 46.2
    }
  ],
  "otherIndustries": [
    {
      "industry": "Quick Service Restaurants",
      "industryRank": 14,
      "visibilityScore": 3.2
    },
    {
      "industry": "Electronics",
      "industryRank": 49,
      "visibilityScore": 2.6
    },
    {
      "industry": "FMCG",
      "industryRank": 63,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 28.2,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 67,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}