{
  "slug": "initial",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 6,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Initial",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 19,
      "month": "2026-02",
      "visibilityScore": 4.3
    }
  ],
  "summary": "Initial is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #29 out of 100 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Initial alongside Sky, ITV, and Channel 4 when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Company Culture and Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nInitial's Visibility Score has risen from 4.3 to 5.1 across its last 2 measurements (since February 2026), slipping 10 places in the Media & Entertainment rankings. Over that period it has moved ahead of Spotify and All3media. Paramount and Reach have moved ahead of it. It now trails Reach by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "initial.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/initial",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 518,
  "industryRank": 29,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "sky",
      "company": "Sky",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "itv",
      "company": "ITV",
      "visibilityScore": 74.4
    },
    {
      "rank": 3,
      "slug": "channel-4",
      "company": "Channel 4",
      "visibilityScore": 43.6
    },
    {
      "rank": 4,
      "slug": "warner-bros-discovery",
      "company": "Warner Bros. Discovery",
      "visibilityScore": 30.8
    },
    {
      "rank": 5,
      "slug": "netflix",
      "company": "Netflix",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 100,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}