{
  "slug": "icici-prudential-life",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 10,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 10,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 5,
      "score": 33.3
    },
    "Rewards & Recognition": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "ICICI Prudential Life",
  "country": "India",
  "history": [
    {
      "rank": 9,
      "month": "2026-02",
      "visibilityScore": 29
    },
    {
      "rank": 19,
      "month": "2026-04",
      "visibilityScore": 8.3
    }
  ],
  "summary": "Icici Prudential Life is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #19 out of 48 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Icici Prudential Life alongside HDFC Life Insurance, ICICI Prudential Life Insurance, and Tata AIA Life Insurance when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Interview Experience, Leadership and Rewards & Recognition. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nIcici Prudential Life's Visibility Score has fallen from 29 to 8.3 across its last 2 measurements (since February 2026), slipping 10 places in the Insurance rankings. HDFC Life Insurance and SBI Life Insurance have moved ahead of it. It now trails SBI by 2.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/icici-prudential-life",
  "lastUpdated": "2026-09-23",
  "modelScores": {
    "chatgpt": 12.5,
    "googleAi": 12.5,
    "perplexity": 0
  },
  "overallRank": 323,
  "industryRank": 19,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "hdfc-life-insurance",
      "company": "HDFC Life Insurance",
      "visibilityScore": 52.1
    },
    {
      "rank": 2,
      "slug": "icici-prudential-life-insurance",
      "company": "ICICI Prudential Life Insurance",
      "visibilityScore": 45.8
    },
    {
      "rank": 3,
      "slug": "tata-aia-life-insurance",
      "company": "Tata AIA Life Insurance",
      "visibilityScore": 41.7
    },
    {
      "rank": 4,
      "slug": "max-life-insurance",
      "company": "Max Life Insurance",
      "visibilityScore": 29.2
    },
    {
      "rank": 5,
      "slug": "sbi-life-insurance",
      "company": "SBI Life Insurance",
      "visibilityScore": 29.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 8.3,
  "totalCompaniesInCountry": 655,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}