{
  "slug": "icici-prudential",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Mission & Purpose": {
      "rank": 10,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 4,
      "score": 33.3
    },
    "Onboarding Experience": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "ICICI Prudential",
  "country": "India",
  "history": [
    {
      "rank": 19,
      "month": "2026-02",
      "visibilityScore": 12.9
    },
    {
      "rank": 8,
      "month": "2026-03",
      "visibilityScore": 17.6
    },
    {
      "rank": 18,
      "month": "2026-04",
      "visibilityScore": 8.3
    }
  ],
  "summary": "Icici Prudential is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #18 out of 48 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Icici Prudential alongside HDFC Life Insurance, ICICI Prudential Life Insurance, and Tata AIA Life Insurance when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Interview Experience and Mission & Purpose. Visibility gaps exist in Application Process, Candidate Communication and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nIcici Prudential's Visibility Score has fallen from 12.9 to 8.3 across its last 3 measurements (since February 2026), climbing 1 place in the Insurance rankings. Over that period it has moved ahead of ICICI Prudential Life and SBI Life. Axis Bank and Niva Bupa Health Insurance have moved ahead of it. It now trails SBI by 2.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/icici-prudential",
  "lastUpdated": "2026-09-23",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 18.8,
    "perplexity": 6.3
  },
  "overallRank": 322,
  "industryRank": 18,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "hdfc-life-insurance",
      "company": "HDFC Life Insurance",
      "visibilityScore": 52.1
    },
    {
      "rank": 2,
      "slug": "icici-prudential-life-insurance",
      "company": "ICICI Prudential Life Insurance",
      "visibilityScore": 45.8
    },
    {
      "rank": 3,
      "slug": "tata-aia-life-insurance",
      "company": "Tata AIA Life Insurance",
      "visibilityScore": 41.7
    },
    {
      "rank": 4,
      "slug": "max-life-insurance",
      "company": "Max Life Insurance",
      "visibilityScore": 29.2
    },
    {
      "rank": 5,
      "slug": "sbi-life-insurance",
      "company": "SBI Life Insurance",
      "visibilityScore": 29.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 8.3,
  "totalCompaniesInCountry": 655,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}