{
  "slug": "ibm",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 3,
      "score": 100
    },
    "Innovation": {
      "rank": 7,
      "score": 66.7
    },
    "Leadership": {
      "rank": 9,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 9,
      "score": 33.3
    },
    "Compensation": {
      "rank": 16,
      "score": 33.3
    },
    "Job Security": {
      "rank": 5,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 14,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 12,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 9,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "IBM",
  "country": "United States",
  "history": [
    {
      "rank": 8,
      "month": "2026-01",
      "visibilityScore": 26.3
    },
    {
      "rank": 14,
      "month": "2026-02",
      "visibilityScore": 17
    },
    {
      "rank": 29,
      "month": "2026-04",
      "visibilityScore": 3.1
    }
  ],
  "summary": "IBM is tracked across AI employer visibility rankings in the Technology sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #8 out of 80 Technology companies in the PerceptionX index.\n\nAI models most frequently position IBM alongside Microsoft, Google, and Salesforce when discussing Technology employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities and Wellbeing & Balance, where competitors tend to dominate the AI narrative.\n\nIBM's Visibility Score has risen from 26.3 to 41 across its last 4 measurements (since January 2026). Over that period it has moved ahead of NVIDIA. Meta has moved ahead of it. It now trails Cisco by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "ibm.com",
  "industry": "Technology",
  "profileUrl": "https://employers.perceptionx.ai/company/ibm",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 7.7,
    "perplexity": 38.5
  },
  "overallRank": 150,
  "industryRank": 8,
  "mentionCount": 16,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "microsoft",
      "company": "Microsoft",
      "visibilityScore": 92.3
    },
    {
      "rank": 2,
      "slug": "google",
      "company": "Google",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "salesforce",
      "company": "Salesforce",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "apple",
      "company": "Apple",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "adobe",
      "company": "Adobe",
      "visibilityScore": 56.4
    }
  ],
  "otherIndustries": [
    {
      "industry": "Enterprise Software",
      "industryRank": 8,
      "visibilityScore": 38.5
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 8,
      "visibilityScore": 35.9
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 10,
      "visibilityScore": 17.9
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 13,
      "visibilityScore": 15.8
    },
    {
      "industry": "Electronics",
      "industryRank": 15,
      "visibilityScore": 15.8
    },
    {
      "industry": "Consulting",
      "industryRank": 14,
      "visibilityScore": 12.8
    },
    {
      "industry": "Telecommunications",
      "industryRank": 17,
      "visibilityScore": 5.1
    },
    {
      "industry": "Healthcare",
      "industryRank": 106,
      "visibilityScore": 2.6
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 55,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 41,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 80,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}