{
  "slug": "hul",
  "month": "2026-03",
  "status": "current",
  "themes": {
    "Social Impact": {
      "rank": 5,
      "score": 100
    }
  },
  "company": "Hul",
  "country": "India",
  "history": [
    {
      "rank": 16,
      "month": "2026-02",
      "visibilityScore": 14.3
    },
    {
      "rank": 14,
      "month": "2026-03",
      "visibilityScore": 16.7
    }
  ],
  "summary": "Hul is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #14 out of 17 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Hul alongside ITC, Nestlé, and Tata when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Social Impact. Visibility gaps exist in Candidate Feedback, Career Opportunities and Innovation, where competitors tend to dominate the AI narrative.\n\nHul's Visibility Score has risen from 14.3 to 16.7 across its last 2 measurements (since February 2026), climbing 2 places in the FMCG rankings. Over that period it has moved ahead of PepsiCo and Reckitt. Emami and Gcpl have moved ahead of it. It now trails Britannia Industries by 16.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "hul.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/hul",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 16.7,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 214,
  "industryRank": 14,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "itc",
      "company": "ITC",
      "visibilityScore": 100
    },
    {
      "rank": 2,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 100
    },
    {
      "rank": 3,
      "slug": "tata",
      "company": "Tata",
      "visibilityScore": 100
    },
    {
      "rank": 4,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 100
    },
    {
      "rank": 5,
      "slug": "dabur",
      "company": "Dabur",
      "visibilityScore": 83.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Beauty",
      "industryRank": 8,
      "visibilityScore": 10.3
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 20,
      "visibilityScore": 4.2
    }
  ],
  "visibilityScore": 16.7,
  "totalCompaniesInCountry": 617,
  "totalCompaniesInIndustry": 17,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}