{
  "slug": "hugo-boss",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 7,
      "score": 33.3
    },
    "Innovation": {
      "rank": 4,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 2,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 7,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 4,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 5,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 4,
      "score": 66.7
    }
  },
  "company": "Hugo Boss",
  "country": "Germany",
  "history": [
    {
      "rank": 3,
      "month": "2026-02",
      "visibilityScore": 67.4
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 71.7
    }
  ],
  "summary": "Hugo Boss is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 40 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Hugo Boss alongside Adidas, Puma, and Zalando when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nHugo Boss's Visibility Score has fallen from 67.4 to 64.1 across its last 4 measurements (since February 2026), slipping 1 place in the Apparel rankings. Zalando has moved ahead of it. It now trails Zalando by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "hugoboss.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/hugo-boss",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 30.8,
    "perplexity": 76.9
  },
  "overallRank": 53,
  "industryRank": 4,
  "mentionCount": 25,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "puma",
      "company": "Puma",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "about-you",
      "company": "About You",
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "h-and-m",
      "company": "H & M",
      "visibilityScore": 25.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 52,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 53,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 64.1,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}