{
  "slug": "howden-brazil",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Howden Brazil",
  "country": "Brazil",
  "history": [
    {
      "rank": 19,
      "month": "2026-04",
      "visibilityScore": 4.2
    }
  ],
  "summary": "Howden Brazil is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #34 out of 49 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Howden Brazil alongside Bradesco, Porto Seguro, and Sulamérica when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nHowden Brazil's Visibility Score has fallen from 4.2 to 2.6 across its last 2 measurements (since April 2026), slipping 15 places in the Insurance rankings. Over that period it has moved ahead of Prudential. Itaú and Brasilprev have moved ahead of it. It now trails Zurich Santander by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/howden-brazil",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 833,
  "industryRank": 34,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "bradesco",
      "company": "Bradesco",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "porto-seguro",
      "company": "Porto Seguro",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "sulamerica",
      "company": "Sulamérica",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "allianz",
      "company": "Allianz",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "itau",
      "company": "Itaú",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Real Estate",
      "industryRank": 57,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1216,
  "totalCompaniesInIndustry": 49,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}