{
  "slug": "hering",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 8,
      "score": 33.3
    },
    "Innovation": {
      "rank": 6,
      "score": 33.3
    },
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 3,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 5,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 2,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Hering",
  "country": "Brazil",
  "history": [
    {
      "rank": 6,
      "month": "2026-02",
      "visibilityScore": 16.7
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "month": "2026-04",
      "visibilityScore": 31.3
    }
  ],
  "summary": "Hering is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 65 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Hering alongside Riachuelo, Renner, and C & A when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation, Interview Experience and Onboarding, where competitors tend to dominate the AI narrative.\n\nHering's Visibility Score has risen from 16.7 to 30.8 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Lojas Renner and Alpargatas. Renner and Adidas have moved ahead of it. It now trails Nike by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "hering.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/hering",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 61.5,
    "googleAi": 23.1,
    "perplexity": 7.7
  },
  "overallRank": 113,
  "industryRank": 6,
  "mentionCount": 12,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "riachuelo",
      "company": "Riachuelo",
      "visibilityScore": 48.7
    },
    {
      "rank": 2,
      "slug": "renner",
      "company": "Renner",
      "visibilityScore": 46.2
    },
    {
      "rank": 3,
      "slug": "c-and-a",
      "company": "C & A",
      "visibilityScore": 38.5
    },
    {
      "rank": 4,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 30.8,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 65,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}