{
  "slug": "henkel",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 2,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 2,
      "score": 100
    },
    "Compensation": {
      "rank": 2,
      "score": 66.7
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Company Culture": {
      "rank": 2,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 100
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 7,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Henkel",
  "country": "Germany",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 63
    },
    {
      "rank": 1,
      "month": "2026-03",
      "visibilityScore": 100
    }
  ],
  "summary": "Henkel is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 84 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Henkel alongside Beiersdorf, Unilever, and Nestlé when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nHenkel's Visibility Score has risen from 63 to 82.1 across its last 3 measurements (since February 2026). It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "henkel.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/henkel",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 84.6,
    "perplexity": 61.5
  },
  "overallRank": 20,
  "industryRank": 1,
  "mentionCount": 32,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "beiersdorf",
      "company": "Beiersdorf",
      "visibilityScore": 76.9
    },
    {
      "rank": 3,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 53.8
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 46.2
    },
    {
      "rank": 6,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 30.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "Beauty",
      "industryRank": 3,
      "visibilityScore": 64.1
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 9,
      "visibilityScore": 28.2
    },
    {
      "industry": "Electronics",
      "industryRank": 40,
      "visibilityScore": 2.6
    },
    {
      "industry": "Petcare",
      "industryRank": 23,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 82.1,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 84,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}