{
  "slug": "heineken",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 8,
      "score": 33.3
    },
    "Innovation": {
      "rank": 9,
      "score": 33.3
    },
    "Job Security": {
      "rank": 11,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 8,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 13,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 6,
      "score": 33.3
    }
  },
  "company": "Heineken",
  "country": "France",
  "history": [
    {
      "rank": 10,
      "month": "2026-02",
      "visibilityScore": 20
    }
  ],
  "summary": "Heineken is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #11 out of 58 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Heineken alongside Danone, L'Oréal, and Nestlé when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Interview Experience, where competitors tend to dominate the AI narrative.\n\nHeineken's Visibility Score has fallen from 20 to 15.4 across its last 2 measurements (since February 2026), slipping 1 place in the FMCG rankings. Over that period it has moved ahead of LVMH. Coca-Cola has moved ahead of it. It now trails Pepsico France by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "heineken.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/heineken",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 46.2,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 217,
  "industryRank": 11,
  "mentionCount": 6,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "danone",
      "company": "Danone",
      "visibilityScore": 89.7
    },
    {
      "rank": 2,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 82.1
    },
    {
      "rank": 3,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 15.4,
  "totalCompaniesInCountry": 1140,
  "totalCompaniesInIndustry": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}