{
  "slug": "hanesbrands",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 12,
      "score": 33.3
    },
    "Compensation": {
      "rank": 13,
      "score": 33.3
    },
    "Job Security": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Hanesbrands",
  "country": "United States",
  "history": [
    {
      "rank": 29,
      "month": "2026-01",
      "visibilityScore": 5.3
    },
    {
      "rank": 31,
      "month": "2026-02",
      "visibilityScore": 4.3
    }
  ],
  "summary": "Hanesbrands is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #13 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Hanesbrands alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Career Opportunities, Compensation and Inclusion. Visibility gaps exist in Application & Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nHanesbrands's Visibility Score has risen from 5.3 to 12.8 across its last 3 measurements (since January 2026), climbing 16 places in the Apparel rankings. Over that period it has moved ahead of Tapestry and Abercrombie & Fitch. Timberland has moved ahead of it. It now trails Columbia Sportswear by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "hanesbrands.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/hanesbrands",
  "lastUpdated": "2026-08-13",
  "modelScores": {
    "chatgpt": 30.8,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 328,
  "industryRank": 13,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1443,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}