{
  "slug": "handm-china",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 15,
      "score": 33.3
    },
    "Innovation": {
      "rank": 13,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 9,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 6,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "H&M China",
  "country": "China",
  "history": [],
  "summary": "H&m China is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #15 out of 97 Retail companies in the PerceptionX index.\n\nAI models most frequently position H&m China alongside JD.com, Alibaba, and Walmart when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Company Culture and Inclusion. Visibility gaps exist in Candidate Feedback, Career Opportunities and Compensation, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/handm-china",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 30.8,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 265,
  "industryRank": 15,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "jdcom",
      "company": "JD.com",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "alibaba",
      "company": "Alibaba",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "walmart",
      "company": "Walmart",
      "visibilityScore": 59
    },
    {
      "rank": 4,
      "slug": "pinduoduo",
      "company": "Pinduoduo",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "taobao",
      "company": "Taobao",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 32,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1397,
  "totalCompaniesInIndustry": 97,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}