{
  "slug": "grupo-boticario",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 4,
      "score": 66.7
    },
    "Leadership": {
      "rank": 4,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 2,
      "score": 66.7
    },
    "Compensation": {
      "rank": 5,
      "score": 66.7
    },
    "Job Security": {
      "rank": 9,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 6,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 8,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 8,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Grupo Boticário",
  "country": "Brazil",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 60.9
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 100
    }
  ],
  "summary": "Grupo Boticário is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 50 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Grupo Boticário alongside L'Oréal, Natura, and Natura & Co when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nGrupo Boticário's Visibility Score has fallen from 60.9 to 56.4 across its last 4 measurements (since February 2026), slipping 3 places in the Beauty rankings. L'Oréal and Natura have moved ahead of it. It now trails Natura & Co by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "grupoboticrio.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/grupo-boticario",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 46.2,
    "googleAi": 30.8,
    "perplexity": 92.3
  },
  "overallRank": 50,
  "industryRank": 4,
  "mentionCount": 22,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "natura",
      "company": "Natura",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "natura-and-co",
      "company": "Natura & Co",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "avon",
      "company": "Avon",
      "visibilityScore": 53.8
    },
    {
      "rank": 6,
      "slug": "aesop",
      "company": "Aesop",
      "visibilityScore": 48.7
    }
  ],
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 12,
      "visibilityScore": 15.4
    },
    {
      "industry": "Retail",
      "industryRank": 20,
      "visibilityScore": 15.4
    },
    {
      "industry": "Logistics",
      "industryRank": 70,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 55,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 56.4,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 50,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}