{
  "slug": "general-mills",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Compensation": {
      "rank": 5,
      "score": 66.7
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 2,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 1,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 5,
      "score": 66.7
    }
  },
  "company": "General Mills",
  "country": "United States",
  "history": [
    {
      "rank": 6,
      "month": "2026-01",
      "visibilityScore": 50
    },
    {
      "rank": 6,
      "month": "2026-02",
      "visibilityScore": 47.7
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 75
    }
  ],
  "summary": "General Mills is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 61 FMCG companies in the PerceptionX index.\n\nAI models most frequently position General Mills alongside PepsiCo, Procter & Gamble, and Coca-Cola when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Onboarding, where competitors tend to dominate the AI narrative.\n\nGeneral Mills's Visibility Score has risen from 50 to 69.2 across its last 4 measurements (since January 2026), climbing 2 places in the FMCG rankings. Over that period it has moved ahead of Unilever and Nestlé. It now trails Coca-Cola by 12.9 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "generalmills.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/general-mills",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 46.2,
    "perplexity": 76.9
  },
  "overallRank": 62,
  "industryRank": 4,
  "mentionCount": 27,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "pepsico",
      "company": "PepsiCo",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "visibilityScore": 82.1
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 66.7
    },
    {
      "rank": 6,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 61.5
    }
  ],
  "otherIndustries": [
    {
      "industry": "Petcare",
      "industryRank": 19,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 69.2,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}