{
  "slug": "fressnapf",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 6,
      "score": 33.3
    },
    "Innovation": {
      "rank": 1,
      "score": 66.7
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Compensation": {
      "rank": 9,
      "score": 33.3
    },
    "Job Security": {
      "rank": 1,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 2,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 1,
      "score": 33.3
    }
  },
  "company": "Fressnapf",
  "country": "Germany",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 60.7
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 60.4
    }
  ],
  "summary": "Fressnapf is tracked across AI employer visibility rankings in the Petcare sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 33 Petcare companies in the PerceptionX index.\n\nAI models most frequently position Fressnapf alongside Mars, Nestlé, and Royal Canin when discussing Petcare employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Interview Experience and Onboarding, where competitors tend to dominate the AI narrative.\n\nFressnapf's Visibility Score has fallen from 60.7 to 51.3 across its last 4 measurements (since February 2026), slipping 1 place in the Petcare rankings. Nestlé has moved ahead of it. It now trails Nestlé by 10.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "fressnapf.com",
  "industry": "Petcare",
  "profileUrl": "https://employers.perceptionx.ai/company/fressnapf",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 53.8,
    "googleAi": 53.8,
    "perplexity": 46.2
  },
  "overallRank": 70,
  "industryRank": 3,
  "mentionCount": 20,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "mars",
      "company": "Mars",
      "visibilityScore": 66.7
    },
    {
      "rank": 2,
      "slug": "nestle",
      "company": "Nestlé",
      "visibilityScore": 61.5
    },
    {
      "rank": 4,
      "slug": "royal-canin",
      "company": "Royal Canin",
      "visibilityScore": 33.3
    },
    {
      "rank": 5,
      "slug": "hills-pet-nutrition",
      "company": "Hill's Pet Nutrition",
      "visibilityScore": 20.5
    },
    {
      "rank": 6,
      "slug": "pedigree",
      "company": "Pedigree",
      "visibilityScore": 20.5
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 46,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 51.3,
  "totalCompaniesInCountry": 1336,
  "totalCompaniesInIndustry": 33,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}