{
  "slug": "fila",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 7,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Fila",
  "country": "China",
  "history": [
    {
      "rank": 10,
      "month": "2026-03",
      "visibilityScore": 30.8
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 10
    }
  ],
  "summary": "Fila is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #30 out of 90 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Fila alongside Adidas, Nike, and H & M when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Career Opportunities and Leadership. Visibility gaps exist in Application & Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nFila's Visibility Score has fallen from 30.8 to 5.1 across its last 3 measurements (since March 2026), slipping 20 places in the Apparel rankings. H & M and Zara have moved ahead of it. It now trails Shenzhou by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "fila.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/fila",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 489,
  "industryRank": 30,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 53.8
    },
    {
      "rank": 2,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "h-and-m",
      "company": "H & M",
      "visibilityScore": 48.7
    },
    {
      "rank": 4,
      "slug": "uniqlo",
      "company": "Uniqlo",
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "zara",
      "company": "Zara",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 66,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 90,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}