{
  "slug": "experian",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Company Culture": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Experian",
  "country": "United Kingdom",
  "history": [],
  "summary": "Experian is tracked across AI employer visibility rankings in the Fintech sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #14 out of 28 Fintech companies in the PerceptionX index.\n\nAI models most frequently position Experian alongside Wise, Starling Bank, and Revolut when discussing Fintech employers.\n\nThe company shows strongest employer visibility in Company Culture. Visibility gaps exist in Compensation, Job Security and Leadership, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "experian.com",
  "industry": "Fintech",
  "profileUrl": "https://employers.perceptionx.ai/company/experian",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 20,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 432,
  "industryRank": 14,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "wise",
      "company": "Wise",
      "visibilityScore": 86.7
    },
    {
      "rank": 2,
      "slug": "starling-bank",
      "company": "Starling Bank",
      "visibilityScore": 80
    },
    {
      "rank": 3,
      "slug": "revolut",
      "company": "Revolut",
      "visibilityScore": 73.3
    },
    {
      "rank": 4,
      "slug": "transferwise",
      "company": "Transferwise",
      "visibilityScore": 46.7
    },
    {
      "rank": 5,
      "slug": "barclays",
      "company": "Barclays",
      "visibilityScore": 20
    }
  ],
  "otherIndustries": [
    {
      "industry": "Cybersecurity",
      "industryRank": 39,
      "visibilityScore": 2.7
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 57,
      "visibilityScore": 2.6
    },
    {
      "industry": "Finance",
      "industryRank": 67,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 6.7,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 28,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}