{
  "slug": "dyson",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 33.3
    },
    "Innovation": {
      "rank": 3,
      "score": 66.7
    },
    "Leadership": {
      "rank": 3,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 8,
      "score": 33.3
    },
    "Compensation": {
      "rank": 11,
      "score": 33.3
    },
    "Job Security": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 7,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 10,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 6,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "Dyson",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 39.5
    },
    {
      "rank": 4,
      "month": "2026-03",
      "visibilityScore": 60
    }
  ],
  "summary": "Dyson is tracked across AI employer visibility rankings in the Electronics sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 100 Electronics companies in the PerceptionX index.\n\nAI models most frequently position Dyson alongside Arm, BAE Systems, and Rolls-Royce when discussing Electronics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture and Interview Experience, where competitors tend to dominate the AI narrative.\n\nDyson's Visibility Score has fallen from 39.5 to 33.3 across its last 3 measurements (since February 2026), slipping 1 place in the Electronics rankings. BAE Systems has moved ahead of it. It now trails BAE Systems by 5.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dyson.com",
  "industry": "Electronics",
  "profileUrl": "https://employers.perceptionx.ai/company/dyson",
  "lastUpdated": "2026-09-21",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 128,
  "industryRank": 3,
  "mentionCount": 13,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "arm",
      "company": "Arm",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "bae-systems",
      "company": "BAE Systems",
      "visibilityScore": 38.5
    },
    {
      "rank": 4,
      "slug": "rolls-royce",
      "company": "Rolls-Royce",
      "visibilityScore": 33.3
    },
    {
      "rank": 5,
      "slug": "bt",
      "company": "BT",
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "infineon",
      "company": "Infineon",
      "visibilityScore": 25.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Beauty",
      "industryRank": 18,
      "visibilityScore": 7.7
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 25,
      "visibilityScore": 7.7
    },
    {
      "industry": "Technology",
      "industryRank": 32,
      "visibilityScore": 5.1
    }
  ],
  "visibilityScore": 33.3,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 100,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}