{
  "slug": "dunkin-brands",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 6,
      "score": 50
    }
  },
  "company": "Dunkin' Brands",
  "country": "United States",
  "history": [
    {
      "rank": 25,
      "month": "2026-01",
      "visibilityScore": 3.2
    },
    {
      "rank": 34,
      "month": "2026-02",
      "visibilityScore": 2.2
    },
    {
      "rank": 20,
      "month": "2026-04",
      "visibilityScore": 3.2
    }
  ],
  "summary": "Dunkin' Brands is tracked across AI employer visibility rankings in the Quick Service Restaurants sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #20 out of 28 Quick Service Restaurants companies in the PerceptionX index.\n\nAI models most frequently position Dunkin' Brands alongside Chick-fil-a, Chipotle Mexican Grill, and In-n-out Burger when discussing Quick Service Restaurants employers.\n\nThe company shows strongest employer visibility in Inclusion. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nDunkin' Brands's Visibility Score has held steady at 3.2 across its last 3 measurements (since January 2026), climbing 5 places in the Quick Service Restaurants rankings. Over that period it has moved ahead of Popeyes and Whataburger. Sweetgreen has moved ahead of it. It now trails Wendy's by 3.3 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dunkinbrands.com",
  "industry": "Quick Service Restaurants",
  "profileUrl": "https://employers.perceptionx.ai/company/dunkin-brands",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 6.3,
    "perplexity": 0
  },
  "overallRank": 719,
  "industryRank": 20,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "chick-fil-a",
      "company": "Chick-fil-a",
      "visibilityScore": 80.6
    },
    {
      "rank": 2,
      "slug": "chipotle-mexican-grill",
      "company": "Chipotle Mexican Grill",
      "visibilityScore": 74.2
    },
    {
      "rank": 3,
      "slug": "in-n-out-burger",
      "company": "In-n-out Burger",
      "visibilityScore": 61.3
    },
    {
      "rank": 4,
      "slug": "starbucks",
      "company": "Starbucks",
      "visibilityScore": 58.1
    },
    {
      "rank": 5,
      "slug": "yum-brands",
      "company": "Yum! Brands",
      "visibilityScore": 54.8
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 3.2,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 28,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}