{
  "slug": "du",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 1,
      "score": 100
    },
    "Leadership": {
      "rank": 1,
      "score": 100
    },
    "Onboarding": {
      "rank": 1,
      "score": 100
    },
    "Compensation": {
      "rank": 1,
      "score": 100
    },
    "Job Security": {
      "rank": 1,
      "score": 100
    },
    "Company Culture": {
      "rank": 1,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 1,
      "score": 100
    },
    "Interview Experience": {
      "rank": 1,
      "score": 100
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "du",
  "country": "United Arab Emirates",
  "history": [],
  "summary": "Du is tracked across AI employer visibility rankings in the Telecommunications sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 53 Telecommunications companies in the PerceptionX index.\n\nAI models most frequently position Du alongside Etisalat, Ericsson, and Nokia when discussing Telecommunications employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "du.ae",
  "industry": "Telecommunications",
  "profileUrl": "https://employers.perceptionx.ai/company/du",
  "lastUpdated": "2026-08-23",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 100,
    "perplexity": 92.3
  },
  "overallRank": 4,
  "industryRank": 1,
  "mentionCount": 38,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "etisalat",
      "company": "Etisalat",
      "visibilityScore": 84.6
    },
    {
      "rank": 3,
      "slug": "ericsson",
      "company": "Ericsson",
      "visibilityScore": 30.8
    },
    {
      "rank": 4,
      "slug": "nokia",
      "company": "Nokia",
      "visibilityScore": 28.2
    },
    {
      "rank": 5,
      "slug": "huawei",
      "company": "Huawei",
      "visibilityScore": 25.6
    },
    {
      "rank": 6,
      "slug": "cisco",
      "company": "Cisco",
      "visibilityScore": 12.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 7,
      "visibilityScore": 31.6
    },
    {
      "industry": "Electronics",
      "industryRank": 8,
      "visibilityScore": 20.5
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 12,
      "visibilityScore": 10.3
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 25,
      "visibilityScore": 8.1
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 12,
      "visibilityScore": 7.7
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 27,
      "visibilityScore": 7.7
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 25,
      "visibilityScore": 5.1
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 92,
      "visibilityScore": 2.6
    },
    {
      "industry": "Finance",
      "industryRank": 82,
      "visibilityScore": 2.6
    },
    {
      "industry": "Aerospace",
      "industryRank": 50,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 97.4,
  "totalCompaniesInCountry": 2267,
  "totalCompaniesInIndustry": 53,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}